People do business with individuals they like, trust, admire and respect. That’s why knowing how to play golf is such an important business tool. It’s not about the deals you make while you’re on the course — it’s about the relationships you build that can lead to deals. In one round of golf, you’re able to establish a solid relational foundation. Why? Because the golf course perfectly replicates the business world in showing how people function when they’re confronted with challenges that affect their individual performance. You can tell a great deal about how people operate in the business world by spending time with them on the golf course. Back on Course: Drive Business Performance Through Golf gives an inside look at what the game can reveal and how to use that information to excel in business. You’ll learn: • Why golf generates more than $76 billion annually in the United States alone and what trends are shaping the industry. • The golf psychology of how to connect behavior on the golf course to behavior in the boardroom. • The golf fundamentals of how to master “The Five-Hour Meeting” and make the most of the experience. • Golf tips that will help you improve your golf game: from special advice on golf for beginners, to high-level tips on the mental game of golf for the well-seasoned player, to even putting tips everyone can use. • Advice on how and when to enlist golf instruction or take golf lessons to get better fast. • What to do in potentially sticky situations — the dos and don’ts of business golf. • Why corporate investment in golf continues to bring solid results. The book includes a foreword by the PGA’s Bill Hughes from TPC Sawgrass as well as personal stories from leaders with Fortune 100 corporations and dynamic small businesses. Whether you’re a golf enthusiast already or just thinking about taking up the sport, Back on Course puts the power of the sport in your hands.